Vivas e. V.
VIVAS is a newly founded non-profit association. It aims to connect people who lost a person they loved in a network. VIVAS wants to inspire them to engage in shared activities and access more joy in life.
The website for VIVAS is welcoming and encouraging, while at the same time paying tribute to the painful situation of the bereaved.
The image on the homepage provides an authentic entrance to the website. Showing bereaved people moving together and ‘finding their own path’, it summarises the cause of VIVAS. Due to the camera’s perspective, the user himself seems to be standing on the path together with the group. In the following text on the website, he or she is invited to join it in reality.
The corporate design of VIVAS focuses on people, symbolically in the “i” of the logo. Warm colours and images reduced to their essence convey a friendly impression and appeal to a broad audience.